A comprehensive analytics and tracking app developed for Shopify users. The biggest issue was that users struggled to understand the app, resulting in heavy reliance on support. In the initial phase, I identified pain points through user testing and screen-tracking analyses.

Through a UX audit process, I redesigned the information architecture and crafted intuitive user flows. Additionally, I created a new brand identity and designed templates for all interfaces, including marketing designs, ensuring consistent brand coherence throughout.